Craftis becomes the approved supplier for Whitbread PLC

The secret's finally out...

We are so excited to have become the approved supplier of children's activity packs and crayons for Whitbread PLC!

We are thrilled to be working with their huge range of hospitality and leisure brands including Premier Inn, Beefeater, Brewers Fayre and Table Table, to develop their family offering throughout 2024 and 2025.

Kid's Fun Pack (Concertina)

As part of their Autumn menu, Whitbread has launched a range of new children's meals containing at least 2 portions of a child's 5-a-day. To support their launch, and to help the Whitbread team with keeping little diners busy at meal times, Craftis has manufacture two new activity packs to use at the table.

The brief was to design a new educationally lead children's activity pack, teaching children about the food journey, from farms to plate. Each children's activity pack uses range fruit & vegetable characters to help explain the food journey, whilst highlighting the importance of maintaining a healthy diet, with a series of age appropriate puzzles, jokes and facts. This mix of activities is used to engage both boys and girls, some require support from parents and carers, encouraging entire family engagement at the table.  

By packing two designs into every case, and inserting one double-ended crayon into every pack, this compact activity pack provides operational ease in a busy restaurant environment. Our new double-ended crayon are a more sustainable alternative our single coloured crayon. Children benefit from two colours whilst we reduce the wax required and waste afterwards. 

Happy Places & Happy Faces Family Game

Happy Places & Happy Faces is a quiz card game designed to encourage entire family engagement whilst dining at Brewers Fayre. Design for 2 players or more, each player completes a series of questions and challenges to win each card from their opponent, until there are no cards remaining. 

Starting as an A3 perforated sheet, the user carefully tears apart each card at the table. Designed to be reusable, each sheet includes a tear off strip that neatly keeps the cards together, so it can be easily taken home. This not only extends the brand's reach, but also provides the perfect reminder of a great family dining experience. 

Craftis are pleased to be an FSC®-certified business offering all our customers products that are responsibly sourced and fully recyclable. By using our manufacture routes in China and the UK, we ensure our customers are given timely and the most cost effective solutions for their business. 

With plans in place for October Half Term and Christmas 2025, we look forward to seeing what the future holds for the Whitbread family offering. We are thrilled to already be working on new projects for launch in 2025.

Need some help with your family dining experience? Contact our team!